In a groundbreaking move, Lidl GB, the German discount supermarket chain, has set a new standard for family-friendly workplace policies in the UK. Effective from 1st January 2024, Lidl has doubled its paid maternity and adoption leave to an impressive 28 weeks, making it the first supermarket in the country to offer such an extensive benefit. This enhancement goes beyond industry norms and establishes Lidl as a leader in prioritising the well-being of its employees.
Stephanie Rogers - Chief Human Resources Officer at Lidl GB - expressed the company's commitment to supporting colleagues. In a statement, she said,
“We’re deeply committed to supporting our colleagues, not just in their professional lives but also through personal milestones and challenges.”
This move comes after a year of close engagement with employees to better understand their needs, especially those balancing work and family life. The result is a comprehensive set of family leave policies that aim to create a supportive and inclusive workplace, solidifying Lidl's ambition to be a first-choice employer.
One of the notable features of Lidl's enhanced family leave policies is the extension of full pay for over six months during maternity or adoption leave. The move is seen as a benchmark for the industry, encouraging other companies to follow suit and prioritise the well-being of their workforce.
Additionally, Lidl has introduced paid leave for colleagues undergoing fertility treatment. This groundbreaking policy allows employees two full days of paid leave per treatment cycle, with no limit to the number of cycles, demonstrating a commitment to supporting employees on their fertility journey.
Recognising the emotional toll of pregnancy loss, Lidl has introduced five days of paid leave for individuals affected by pregnancy loss prior to 24 weeks, inclusive of partners. This compassionate approach acknowledges the need for time and support during difficult moments in employees' lives.
Expanding beyond family-related policies, Lidl has also increased its Compassionate Leave policy to five days, reflecting a commitment to supporting employees facing various personal challenges.
In a move towards creating an even more inclusive workplace, Lidl is in the process of becoming accredited as a menopause-friendly employer. This initiative includes the introduction of various measures, such as menopause champions across the business and a menopause community group to provide support for colleagues affected by menopause symptoms.
Lidl's has seen rapid market share growth in the past year. According to market research firm Kantar, Lidl held a 7.8% share of the grocery market in November, up from 7.4% a year prior. The company's emphasis on supporting its workforce aligns with a growing trend among consumers who are increasingly drawn towards companies that prioritise their employees' welfare.
